It is getting closer to that time of year. That time when we all begin to put the summer behind us and start planning for next year. Many of those plans will no doubt be interesting this year as it has been and continues to be a year of dramatic change for all of us. So, will the climate for providing Holiday and Corporate Gifts change?
Holiday gift giving decisions start to take shape in late August and early September. By October all of those gift catalogs are filling our mailboxes. Gift albums, those with a wide variety of choices of brand name, lifestyle (things we would use in our homes) merchandise are going to be extremely popular this year. In years past Gift Cards began to rise as the easiest gift to gift. No picking something out, no worries about whether or not the person you are giving this to will like it. Problem with Gift Cards, especially when compared to Gift Albums is having the actual card value being visible to your recipient. Gift Albums do not show that cost. Another issue with Gift Cards is the average spend per recipient. Most Gift Cards redeemed are turned in towards a larger purchase than the value of the card. So, what you are doing is having your recipient spending additional funds just to redeem your card. Most of these purchases are impulse buys, making that even worse for the recipient. Lastly, with gas prices at $4.00 plus a gallon, Gift Cards require a trip to the store (yes, some can be redeemed online, but most are not). Gift Albums are delivered right to your door and then can be delivered to your recipient’s door. Once the gift selection is made, either by picking it from the printed catalog or going online, the actual gift selection arrives at your recipient’s door. Easy, fast and very affordable as most Gift Albums start (including all costs of shipping the gift) at $14.00!
A great option for the upcoming season!
Filed under: Uncategorized | Tagged: gift albums, gifts, Corporate Gifts, Holiday Gifts, Gift Cards
